My target audience are young girls from age 0-12 year olds, as they are interested in princesses and Disney. However the audience may vary due to older people also having an interest in Disney and the fantasy stories.
The reason being for young girls having an interest in princesses is because of the dress style and the personality shown within the story. The big fancy dresses that is filled with gems and sparkle, the diamond tiaras, the heels and sometimes a wand. This fascinates young girls as they too wish to have such dresses and makeup as it is very girly and "magical" looking.
The personality of princesses are always positive and loving characters who take care and are very elegant and loyal. Their posture is always straight and expressions most of the time are happy, this further interests the audience as it connects to them and makes them feel positive.
All princess stories have connection to love, either the princess searching for love or the prince. This makes little girls feel special as they too believe in a prince charming who will always protect them. This gives little girls the impression of loving one another and looking after one another. This also gives positive knowledge to the younger generation as the personality of these princesses will affect the children.
However, some may disagree as they feel that it is giving a bad influence on the younger generation, as this is teaching them to have a "prince charming" from such a young age. Also scenes of love and affection from the prince towards the princess, can sometimes be "too much" for children.
But majority will see the idea of seeing the life of a princess positively, as this teaches children to become a good person who does not have anger or hatred towards anyone, but spread peace and love. This also helps children to know how to respectfully speak to their parents and teachers as many princesses in the movies portray this by always obeying their elders.
Below are some images of the target audience dressed up as characters from Disney, majority of the costumes and props of princesses are to a size for young children as it is specifically aimed at them. But there are some places where costumes can be found in sizes for adults too.